Offset Printer - It used to be that
It used to be that offset press printers competed with one another and quick printers - those using analog and digital copiers - competed with one another.
Offset Printer - all has advantages
This is no longer the case. While each type of printer has its advantages, both are now vying for the same business. This is primarily driven by two forces: market demand and technology.
Today's customer demands various sized orders from smaller runs of less than 2,000 pieces up to direct mail campaigns of 20,000 pieces or more.
Furthermore, increasingly the expectation is to have the job completed in 2- 3 days. Not too long ago an offset printer would send this customer to a quick printer for fast turn-around especially for, say a 2,000 piece four color job.
Well today, that same offset printer will most likely accept that job and turn it around in the time demanded.
Offset Printer - More customers want this
Because more and more customers were requesting this type of offset printing service, offset printers have had to adjust. This is where technology enters the picture.
Because the speed and quality of digital copiers has greatly increased while prices have continued to decline, offset printers are able to acquire more capability at modest investments.
Thereby allowing them to compete head to head with quick printers and accept much more of the work they used to turn away.
